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Boost Your Business with AIR MILES® Analytics
Discover our solutions and the impact they can deliver to grow your loyalty and marketing campaigns. The Sky's the limit.
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Strengthen your relationship with your customers
Insights at your fingertips
Leverage predictive insights to help measure business and marketing performance, and drive better decisions.
Expand your knowledge of your customers
With access to a variety customer data attributes, you can grow your knowledge of customers and their behaviors.
Improve marketing personalization
Grow customer basket size, sales penetration, brand affinity and other key KPIs by personalizing offers and communications to your customers.
Geographic customer mapping
Visualize behavioural & demographic customer attributes, and your business locations to help target customers at a regional level.
Improve your data-driven marketing with access to automated dashboards and reports.
Frequently asked questions
What data & analytics solutions are offered by AIR MILES® Reward Program?
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Through our platform there are three solutions; the Reporting & Analytics platform, the Data Sharing platform, and A-MAP. Each tool provides access to business & customer data and metrics.
The Reporting & Analytics platform provides fast, automated access to reports & dashboard so you can easily understand your business and customer performance.
The Data Sharing platform allows access to aggregated and customer-level data to develop your own analyses, and uncover insights and reports to help improve your marketing metrics.
A-Map is a geo-spatial analytics tool that visually represents customer metrics and behaviors on a map, by location.
With each of these tools you can quickly access information to better understand your business and customers, helping you make better data-driven decisions.
- What kind of reports and dashboards are available?
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We provide access to tabular, graphical and geographical reporting and data sharing across AIR MILES® Reward Program’s vast first party data sets to support partner-driven tactical and strategic decision making. Our solution can help you get to know your customers’ demographics, trade area and retail playbook. You can optimize your campaign through machine learning and self-service personalization and automation. Marketing personalization is key to serving millions of customers customized offer recommendations with basket penetrations while getting to know these customers deeper with personalized KPI's.
How can I make use of AIR MILES® dashboards & reports?
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With our solutions, you’ll be able to get fast access to performance results & customer insights. With this information, you’ll be able to improve marketing effectiveness, identify your best customers, and optimize marketing campaigns.
What additional benefits can I get as an AIR MILES® partner?
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You’ll enjoy:
- Access to multiple marketing metrics through our automated reports, which can be accessed via web or mobile
- 24/7 availability & access to reports
- Automated updating of reports
- Easily customized reports via filtering
- How can I sign up or learn more about the analytics & intelligence solution?
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You can contact us using our form and we will get in touch as soon as possible.
If you any other question or request please reach us at: info@airmiles.ai
“At Metro, we can count on the Air Miles Analytics team
for timely, accurate, and actionable insights. We take a truly collaborative approach as we address the headwinds and capitalize on opportunities within our business. Leveraging the customer data is key to keeping the customer at the center of all decisions, be it Mass, Targeted, Personalized, or CRM efforts, Air Miles has proven to be a valuable partner as we work together to continually improve the business.”
Pat Horan
Director, Loyalty Ontario, Metro
“In partnership with Air Miles
our loyalty strategy has evolved into a robust CRM program focused on retaining and lifting our most valuable customers through targeted marketing, building long-term loyalty with our customers and mitigating decline and defection.”
Keith Edwards
Loyalty & CRM Manager Shell Canada
“Using our AIR MILES collector and sales data
we have been able to promote mass and exclusive offers to our customers...this has resulted in more meaningful and relevant communications that customers have come to expect from businesses."
Paul Rapp
Senior Vice President Customer Operations, NSLC
- metro
- shell
- nslc
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